CRM

5 Ways To Utilize The Power Of
Social Media.

In your CRM (customer relations marketing) social media can play a very important role and is a highly effective marketing method in a world that is becoming increasingly hypo around all forms of social media. So, with that in mind, here’s five ways you can use social media to help create your CRM success.

1 Your Brand Image Should Be Reflected In All Your Social Media Messaging.

 

To put it another way, your social media messages have to fall in line with your brand image and your target audience. If you run a laid back food emporium catering to people who enjoy that type of atmosphere then the style of your messages can reflect that. However for a big corporation it’s more important to be courteous, professional and informative. Even through social media people still like to feel as though it’s a real person they are talking to. Always bear that in mind when you post your messages. Ask yourself: What sort of tone does this create and is it in line with my brand statement?

2 Always Try To Respond To Customers In A Timely Manner

 

How fast you reply to your customers (or potential customers) queries is as important as what you actually write. Even if you don’t know the answer. Simply be honest and promise to get back to them with the answer as quickly as possible. That’s much more productive for your customer relations than saying nothing or, even worse, trying to fake it. The world today is very fast paced so most people expect some sort of reply instantly. Although that may seem unrealistic it’s a good policy to adopt. Making people wait for a reply is wholly counter productive as they will just look somewhere else. This is even more important if the nature of the query is a complaint. Try not to keep people waiting. It is hard work to stay on top of things but you should adopt an attitude of customer service that includes specific times to deal with queries, complaints etc… This will create trust and loyalty for your existing and new client base.

3 Use Group Features To Your Advantage.

 

Using group features within the interface of sites like Twitter, LinkedIn and Facebook is extremely easy. It’s very simple to set up specific groups to cater for your customers needs, such as, Positive or negative feedback, existing customers, prospective customers or what ever suits your needs.

4 Make It Human Not Faceless.

 

Using your name and adding a recent picture of yourself or including your company logo as well is a powerful and important statement when using social media to promote your brand. It’s actually important everywhere as well as your customer relations marketing via social media. The people that view your messages and brand statements want to interact with other people not something faceless, meaningless or just simply corporate. Try to make it all as human as possible. Visitors will respond to that much more than just some faceless corporation.

5 Use Your CRM System To Help Target Your Market

 

CRM integration within your social marketing campaigns give you the opportunity to collect far more customer data. Avoid letting potential chances to do so slip through the net. It’s a great way to increase your customer database and profiles. This attitude to your marketing will also assist in creating new and even more targetted campaigns.
Social networking has become an integral part of all of the best marketing strategies. The evidence is everywhere and speaks for itself so ensure you’re getting the most you can from all of your social CRM endeavours.